🔌
Capture & Organize Every Lead
Forms, bookings, and inquiries are automatically tracked, tagged, and organized — no more missed opportunities.
Automation for Wellness Pros
Automated Client Acquisition Systems for Professionals
We design and implement simple, scalable systems that bring in qualified leads, streamline your workflow, and support your growth—without adding complexity.
Built for practitioners who want fewer tools, cleaner workflows, and more time with clients.
Automate to Elevate Your Wellness Practice
Sound Familiar?
You’re spending too much time piecing things together manually.
If your leads, forms, emails, booking links, and follow-up steps are disconnected, it can quietly cost you time, consistency, and missed opportunities.
Leads slip through the cracks
You get inquiries, but follow-up is inconsistent, delayed, or dependent on you remembering every step.
Your tools don’t talk to each other
Your form, calendar, CRM, email, and landing page all work separately instead of as one smooth client journey.
Too much admin, not enough growth
You’re repeating the same tasks over and over instead of spending that time serving clients or growing your business.
Your onboarding feels patchwork
New leads and clients should feel guided, clear, and supported — not confused by gaps, delays, or extra back-and-forth.
What We Help You Fix
Your business may be growing, but your systems may not be keeping up.
Many wellness coaches are running their business across landing pages, email tools, forms, calendars, CRMs, spreadsheets, automations, and DMs that were added one at a time as problems came up.
The result is not just wasted software. It is lost leads, inconsistent follow-up, delayed onboarding, and a business that feels harder to run than it should.
You may recognize this if you are dealing with:
- Too many tools patched together without a clear system
- Leads coming in but not converting consistently
- No clear journey from inquiry to booked call to paid client
- Manual admin tasks stealing time from coaching and marketing
- Funnels, emails, and follow-up that are not fully connected
- Growth that feels messy instead of scalable
AFWP helps simplify the stack, connect the journey, and build a system that supports growth instead of slowing it down.
Manual Follow-Up
You’re personally chasing leads, sending reminders, and trying to stay organized.
Missed Opportunities
Bookings, forms, and reminders run in the background—so you can be here now.
Too Much Admin
Too much time spent on repetitive tasks means less time serving clients.
What We Do
Client Acquisition Systems
Landing pages, lead magnets, quizzes, booking flows, and nurture systems designed to move leads toward action.
Workflow Automation
Automated follow-up, tagging, reminders, and internal handoffs that reduce manual tasks and keep leads moving.
Funnel Cleanup & Optimization
We identify where leads are dropping off and simplify the journey so your funnel is easier to manage and more likely to convert.
Tech Stack Simplification
We help reduce unnecessary tools, clarify what each platform should do, and build around a cleaner operating system.
Onboarding & Delivery Automation
Forms, agreements, welcome emails, intake flows, and client journey steps that create a more polished experience.
AI-Assisted Systems
Where appropriate, we add AI-powered summaries, support workflows, or communication enhancements that save time without adding confusion.
How It Works
A simple process to turn scattered tools into a smoother system
I help you simplify the client journey so your lead capture, follow-up, onboarding, and communication work together more efficiently.
STEP 1
Audit the current setup
We look at your forms, funnel, follow-up, email, booking flow, and gaps that may be slowing down conversions.
STEP 2
Map the ideal workflow
We design a cleaner path from first click to booked call, intake completion, and client onboarding.
STEP 3
Build and connect the pieces
Landing pages, forms, automations, CRM steps, emails, and calendars are configured to support a more seamless experience.
STEP 4
Launch and refine
Once live, we test the experience and tighten up the flow so it supports clarity, consistency, and better follow-through.
How We Work
Step 1: Audit
We review your current lead flow, offers, follow-up, onboarding process, and tools to identify friction, duplication, and missed opportunities.
Step 2: Design
We map the simplest system needed to support your current stage of growth, using fewer moving parts and clearer handoffs.
Step 3: Build
We implement the funnel, automation, and backend workflow pieces so leads can move through your process with less manual effort.
Step 4: Refine
We monitor where things stall, tighten messaging, and improve the system so it becomes easier to run and more effective over time.
Case Studies
Real examples of how a better-designed system can reduce manual work, improve follow-up, and create a cleaner path from lead to client.
+10 Hours/Week Saved
Cutting Tool Chaos and Rebuilding the Client Journey for a Wellness Coach
How a scattered setup of landing pages, email tools, forms, and manual follow-up was turned into a cleaner system designed to convert more leads with less effort.
Background
The coach had multiple moving parts: landing pages in one platform, email follow-up somewhere else, forms managed separately, and manual messages filling the gaps. Nothing was completely broken, but nothing was working together as one designed system either.
Leads were coming in, but the path from inquiry to booking was inconsistent. Follow-up depended too heavily on manual effort, and the backend was difficult to manage.
Work
We mapped the full lead journey, identified friction points, clarified which tools should stay and which were creating unnecessary complexity, and rebuilt the sequence into a simpler flow.
This included cleaner page-to-form transitions, more structured email follow-up, and a clearer booking pathway so leads were not left sitting between steps.
Impact
- Cleaner lead flow with fewer drop-off points
- Less manual follow-up required to move people toward booking
- Improved clarity around what each tool was responsible for
- A system the coach could actually manage without constant patching
Why It Works
Most coaches do not need more software. They need a better-designed path. Once the client journey becomes simpler and the handoffs become clearer, the same amount of traffic can perform better without adding more complexity.
Stronger Follow-Up Flow
Building an Automated Lead Capture and Follow-Up System for a Wellness Practice
How a practice moved from relying on referrals and manual outreach to a more structured lead capture and email nurture process.
Background
The business had strong expertise and a compelling offer, but lead generation was inconsistent. Most growth came from referrals, word of mouth, or ad hoc outreach. There was no reliable backend system designed to capture interest and continue the conversation automatically.
Work
We designed a lead capture path using a targeted landing page, short intake or quiz logic, email follow-up, and a booking transition designed to warm up leads before the call.
We also built the backend structure so the business could tag, segment, and follow up with prospects more consistently instead of treating every lead manually.
Impact
- More structured lead capture
- Less dependence on manual reply chains
- Better visibility into where leads were in the journey
- A repeatable system that can be duplicated for new offers and audiences
Why It Works
When a lead receives the right message in the right order, trust builds faster. A simple nurture system helps people move from curiosity to action without the coach having to restart the relationship from scratch every time.
Cleaner Onboarding
Reducing Admin Friction with a Simpler Client Onboarding System
How onboarding was redesigned so new clients could move from payment or booking into a more consistent, professional experience.
Background
New client onboarding involved several manual steps: forms had to be sent, reminders had to be tracked, welcome information was inconsistent, and important details could live across multiple platforms or inboxes.
This created stress for the coach and made the experience feel less polished than the actual service being delivered.
Work
We organized the onboarding sequence into a clearer workflow with structured communications, triggered reminders, and a defined next-step path so each client received a more consistent experience.
Impact
- Less admin time spent chasing forms and next steps
- More professional and consistent onboarding experience
- Reduced mental load for the coach
- A system that supports delivery as the business grows
Why It Works
Coaches often focus on front-end marketing and ignore backend client experience. But when onboarding is smoother, the business feels more stable, referrals improve, and delivery becomes easier to scale.
Want a similar system for your practice?
Get a System Like This Built for Your PracticeWho We Work With
AFWP is ideal for coaches and wellness businesses who:
- Want more consistent qualified leads
- Need a clearer path from lead to booked call to client
- Are manually following up through email, DMs, or spreadsheets
- Have added too many platforms without an intentional system
- Need automation that supports growth without becoming more complexity
- Want a business that feels more structured, polished, and scalable
Why AFWP
We are not here to pile on more software. We are here to help you build a system that is easier to run, easier to trust, and easier to grow.
Here’s what this looks like in practice.
How it works
Your Client Journey — Automated in 3 Simple Steps
From first inquiry to follow-up, everything runs smoothly in the background — so you can focus on your clients, not admin.
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Automate Communication & Follow-Up
Confirmations, reminders, and follow-ups are sent automatically so every client feels guided and supported.
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Show Up Focused on Your Clients
With everything running in the background, you spend less time on admin and more time delivering great care.
No extra tools. No complicated setup. Just a system that works.
What I Build For You
Done-for-you automation systems that help you capture leads, follow up consistently, and guide the right people toward booking — without adding more tech stress to your day.
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Automated Lead Intake
Capture inquiries through forms, landing pages, or booking flows without manually sorting through every step.
✉️️
Follow-Up Systems
Send confirmations, reminders, and nurturing emails automatically so leads stay engaged and don’t slip away.
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Booking Integration
Guide leads smoothly into your calendar with the right next steps, reminders, and confirmation flow already in place.
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Optional AI Summaries
Add a smart layer that summarizes responses and helps you prepare faster before discovery calls or consultations.
Built around the tools you already use — or simplified into a system that fits your workflow.
Next Step
Book a Free Client Acquisition Systems Audit
If your lead flow, follow-up, or onboarding feels more manual and messy than it should, we will help you identify what is broken, what is unnecessary, and what to simplify first.
Book a Free Systems AuditWorks With the Tools You Already Use
Whether you're using Practice Better, HoneyBook, Kajabi, GoHighLevel, or other platforms — your system is built around your current workflow.
Seamlessly integrates with platforms like:
You don’t need to switch platforms. You just need the right system connecting everything.
*Logos represent supported tools for integration and automation. All trademarks are property of their respective owners.*
Recommended Service
Done-For-You Client Acquisition & Automation System
A streamlined system for coaches and wellness professionals who want to capture leads, book calls, and follow up automatically without juggling multiple disconnected tools.
What’s Included
- Landing page or funnel setup
- Lead capture form integration
- Booking calendar connection
- Automated email follow-up
- CRM or pipeline setup
- Workflow automation
Why It Helps
- Reduce tech overwhelm
- Replace scattered tools
- Automate lead follow-up
- Book more qualified calls
- Save time on manual tasks
- Create a smoother client journey
Best for: Coaches, consultants, and wellness professionals who want a done-for-you system built to support lead generation, booking, and consistent follow-up.
Ways We Can Work Together
Whether you need a simple lead-flow foundation or a more connected client acquisition and onboarding system, AFWP helps you build the right level of support for your current stage of growth.
Jumpstart System
Best for: wellness practices that need a simple foundation for lead capture and follow-up.
What it helps solve
This is the right fit if leads are coming in but your basic journey is not fully connected.
Core Automation System
Best for: practices ready to connect lead flow, follow-up, and onboarding.
What it helps solve
This creates a clearer client journey and reduces manual admin.
Advanced System
Best for: established practices needing a scalable backend.
What it helps solve
This supports a more complete client acquisition and delivery ecosystem.
Who This Is For
Best for wellness professionals who want simpler systems and a smoother client journey
AFWP is designed for service-based wellness businesses that want more clarity, less manual admin, and a better experience from first inquiry to follow-up.
Health & wellness practitioners
Coaches, functional practitioners, nutrition professionals, and wellness brands that want a more streamlined lead-to-client process.
Business owners juggling too many tools
A good fit if your forms, emails, booking, CRM, and pages feel disconnected or harder to manage than they should.
Practices ready to improve follow-up
Ideal if you want inquiries handled more consistently without relying on manual reminders or scattered notes.
People who want practical help, not more complexity
This is for businesses that want a workflow that feels easier to run — not a bloated tech stack they have to babysit.
Ongoing Support & Maintenance
Once your automation system is live, keep it running smoothly with AI Virtual Assistant Support — monthly monitoring, updates, and tech optimization so you can stay focused on your clients.
Your automation journey doesn’t stop at launch. I provide continued support to ensure your systems stay secure, efficient, and optimized — so you never have to worry about tech maintenance again.
💬 Email & Chat Support
Quick answers for questions or workflow issues, typically within 1–2 business days.
🔄 System Updates
Routine checks, platform upgrades, and automation optimizations as your business grows.
📄 Documentation & SOPs
Easy-to-follow Loom videos and SOPs so your systems stay clear, scalable, and trainable.
Need to review the full details? See Support & Maintenance Policy →
What changes as you grow
Jumpstart
Lead capture, booking, and follow-up foundation.
Core
Everything in Jumpstart plus onboarding automation and a smoother client journey.
Advanced
Everything in Core plus AI summaries, custom logic, and deeper automation.
Not sure which system fits best? We’ll map it out together on a free strategy call.
Not Sure Which System Is Right for You?
That’s exactly what the strategy call is for. We’ll look at your current process, identify where leads are slipping through the cracks, and map out the best-fit system for your practice.
✔ Clarify your current workflow
✔ Identify where automation can save time
✔ Get a clear recommendation for the best next step
Limited build slots available each month.
Flexible payment options are available to help you get started without delay.
Meet the Founder
Ty Franklin
Hi, I’m Ty — wellness practitioner & systems builder
FNTP • Metabolic Balance® Coach • 20+ yrs IT Systems & Automation
I’m not just another tech consultant — I’m a holistic health practitioner who’s been in your shoes. I know what it’s like to juggle clients, forms, and follow-ups while trying to make the tech behave. With over 20 years in IT systems engineering and automation, I bridge both worlds — helping health and wellness professionals simplify their systems, save hours each week, and create the breathing room they need to focus on what matters most: their clients. My goal is to turn the chaos of technology into calm, reliable workflows that support your mission — so you can spend less time troubleshooting and more time transforming lives.
Built for Wellness Pros
Fast Turnaround
Done-for-You or Guided
What Practitioners Are Saying
“Within a week, I had my entire intake and booking automated. Now I can finally focus on clients instead of forms.”
— Sarah M., Functional Nutritionist“Ty made automation simple. My onboarding emails and client follow-up now run completely hands-free.”
— Jason L., Health Coach“The best investment I’ve made in my business this year. My clients love the streamlined process.”
— Dr. Anna P., Integrative PractitionerFrequently Asked Questions
Quick answers to the most common questions I get from wellness practitioners.
Why not just use an all-in-one platform or a tool like Zapier?
All-in-one tools and connectors are powerful—but they’re generic. I design your client journey end-to-end, choose the right tools for your practice, and build/QA the automations so they’re dependable. You get a custom system that matches how you actually work—not a template you have to force your business into.
What if I already use Practice Better, MailerLite, or a lab platform?
Perfect. I integrate with what you already use—intake forms, scheduling, labs, supplements, email, and follow-ups—so everything talks to each other. No migration required, unless it truly benefits you.
Can I switch tools later without breaking everything?
Yes. I build modular automations and document the flow. If you change platforms, I map the new tool to the same steps and rebuild the small parts that change. Post-build services cover this (simple changes are quick; larger shifts are scoped up front).
How long does it take to launch?
Jumpstart builds typically go live in about a week after assets are approved. Core and Advanced include more touchpoints and testing but are still designed for fast launches. You’ll see a project timeline on day one.
Do you offer ongoing support?
Yes. Choose a light retainer or on-demand updates. Support covers tweaks, new steps, troubleshooting, and mini-optimizations as your practice grows. See Support & Maintenance.